The future of sales today: Virtual Reality (VR) showrooms

In the world of the Metaverse, new opportunities will open up for your company and virtual showrooms will become a permanent sales channel, complementing or even replacing both existing real and traditional online stores. In these spaces, you can promote your products regardless of location and time, without having to open a real showroom, store, or online store. However, virtual showrooms not only offer an alternative to physical showrooms, but also many benefits such as significant cost savings and improved customer experience.

In this article, we will introduce you to the concept of virtual showrooms, various cases for which they are suitable, as well as the benefits and set-up process. Perhaps a VR showroom is a potential new sales space just for your business?

What is a virtual reality (VR) showroom?

You can think of virtual showrooms as digital worlds of experience. Unlike traditional showrooms, virtual showrooms are visited from anywhere in the world. Visitors experience an immersive and interactive experience with the products on display, in the context where they are used, through virtual space with the help of VR glasses.

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An interesting fact: VR stores powered by HEGIAS can be visited both with VR glasses (in the Metaverse) or on a computer, tablet or smartphone. Your customers can thus virtually configure their products on a wide range of devices and experience them in 3D. This independence makes for a smooth introduction to VR.

In addition to immersion, the virtual environment also offers a high degree of flexibility. Companies can easily and quickly adapt their showrooms to present new products or seasonal offers without much effort and investment in staff, decorations and physical space. In addition, virtual showrooms can be visited at any time and from any location, which significantly saves time and costs.

Who are VR showrooms suitable for?

VR showrooms offer a wide range of applications and are suitable for various industries. From the automotive industry to furniture stores to real estate companies, businesses can offer their customers a deeper understanding of their products and services through the use of showroom VR technologies. Educational institutions, museums and artists also use the possibilities of virtual showrooms to make their works and exhibitions accessible to a wider audience. Let’s take a look at the specific application examples per industry.

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  1. Retailers: From fashion and furniture stores to electronics stores, retailers can use VR showrooms to give their customers a realistic preview of their products without having to leave the premises.
  2. Automotive industry: Car manufacturers and dealers can use VR showrooms to offer their customers detailed, interactive views of their vehicles, including the ability to explore the interior and try out different color and trim options.
  3. Real estate industry: Real estate developers and brokers use VR showrooms to provide customers with virtual house tours, even before or during the actual construction of the properties. Commercial spaces can be set up and tested with future users. Reference projects can be experienced everywhere and 24/7. A showreel becomes a showreal.
  4. Educational institutions and museums: Virtual exhibitions and educational materials can reach students and visitors around the world, giving them immersive access to learning resources and cultural assets. Exhibits can be experienced interactively, including journeys into the past. Past exhibitions are preserved forever and future ones curated.
  5. Event and trade fair organisers: VR showrooms can be used to organise virtual trade fairs, conferences and events that attract a wide audience and save costs at the same time. Trade fairs become a virtual experience.
  6. Artists and designers: they present their artworks and designs in a VR space specially designed to show their works in the best light.

Companies such as Implenia, Sonepar and Richner have already recognized the potential and added value of virtual showrooms and have already entered the metaverse. With the experience and expertise of HEGIAS, this was child’s play.

HEGIAS VR Showroom BMS Richner Lab Screenshots 2023 0407

Would you like to experience our solution? Then schedule your non-binding live demo today and don’t miss the chance to open a new sales channel.

What are the benefits of a VR showroom?

VR showrooms are revolutionizing the sales process. They allow customers to experience products in a virtual environment as if they were physically present. Your customer also has the option to upload their own environment (e.g. a residential property) as a 3D model and go together with your sales consultant to select specific matching furniture or equipment from your VR showroom.

In addition, virtual showrooms allow customers to explore products and services at any time of day or night, providing significant flexibility. Do you not have consulting staff available after 6:00 pm? No worries, with AI-powered bots, the consulting process runs uninterrupted.

Moreover, the use of VR showroom software solution brings significant cost savings and unlimited equipment possibilities. Depending on the theme and design specifications, your VR showroom can be customized as you like – let your creativity run wild. With digital showrooms, you can showcase your latest products without the cost of manpower, decoration, maintenance, logistics and storage. Your expenses, associated with a physical showroom, disappear.


Here are all your potential benefits at a glance:

  1. Improved customer service: VR allows customers to experience and explore products and services at any time and from any location, giving them significant flexibility.
  2. Extended reach: Companies can reach customers around the world without them having to travel to visit physical showrooms.
  3. Cost savings: Physical showrooms are expensive to create and maintain. Virtual showrooms allow companies to showcase their products without having to bear the costs of rent, maintenance, staffing and other aspects of a physical showroom.
  4. Interactive experience: VR showrooms offer an interactive experience that goes far beyond what is possible in a physical showroom. Customers can view products from different perspectives, test functions and even make individual adjustments.
  5. Faster time to market: New products can be quickly and easily introduced in a digital showroom without the need to create or deliver physical prototypes.
  6. Environmentally friendly: Because VR showrooms do not require physical resources or travel, they have a much smaller environmental footprint than traditional showrooms.
  7. Data and analytics capability: companies can collect detailed data on how customers use their virtual showrooms, which products attract the most attention, and how they can further improve their offerings.

How do you create your own VR showroom?

No installation or experience is required for HEGIAS VR (our virtual reality software solution). We provide our customers with an intuitive software solution that makes it child’s play to create, publish and share virtual showrooms – all without any programming knowledge.

Any user, whether equipped with a computer, tablet or cell phone, has the opportunity to visit these interactive virtual showrooms. Within these premises, he can create and save individual configurations so that they can be recalled whenever needed. This enables an immersive and personal experience that is also designed to be highly user-friendly and interactive.

Are you excited and ready to get started? Then sign up for a live demo of our solution and get to know the virtual showroom technology in the Metaverse in person.

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